The Virgin Marketer

Synopsis:

The Virgin Marketer is a companion volume to the textbook, Managing Marketing in the 21st Century. As you read and study the material in the textbook, we hope that you will learn a lot about marketing. But no matter how much effort you put into the text, and how good a job we have done with Managing Marketing in the 21st Century, it is really only a start. You will only begin to live and breathe the marketing philosophy by getting your hands dirty and actually doing marketing. That is the purpose of The Virgin Marketer.The material in The Virgin Marketer has a very long pedigree; many well-known domestic and multinational firms have used selections and/or variations of the frameworks to develop actionable marketing plans.

Printed Book $29.70; PDF Download $24.70; Electronic Book (read online) $19.70

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